The August 2012 issue of ‘Wired’ magazine has a fascinating
article about a new restaurant in Palo Alto, California. It’s called Lyfe
Kitchen. Lyfe is actually an acronym for Love Your Food Everyday. The
restaurant is committed to healthy, organic ingredients and sustainable farming
and restaurant practices. Lyfe Kitchen
will have no butter, no cream, no white flour, no white sugar, no GMOs, no high
fructose corn syrup, no additives, no trans fats. And yet somehow, there will
be plenty of burgers and beer. And lots and lots of Brussels sprouts.
It’s not unusual to find a trendy restaurant in Palo Alto
that’s committed to healthy, organic ingredients and sustainability. What’s
unusual is to find a fast food restaurant committed to
those things.
And that’s what makes Lyfe Kitchen unique. It’s owned and
operated by ex-McDonald’s executives, including Mike Roberts, McDonald’s former
president and CEO. He’s the guy who brought Apple Dippers to Happy Meals. (According to the article, McDonald’s is now
the nation’s largest seller of apples.)
His goal for Lyfe
Kitchen is merely to revolutionize fast food. “There are 80 million people who
have become much more aware of the food they eat,” Roberts said. “And that’s
going to continue as far out as we can see.”
He wants to open hundreds of locations in the next five
years. It’s a huge task, but Roberts is a big dreamer.
So why am I so excited about healthy fast food? I’m not,
particularly. What I am excited about is Roberts’ dream
to stimulate change that helps make a better world. What I get excited about is
getting people to think and act just a little differently that results in more
“good.” That’s what I believe we’re doing here at TisBest. Our Charity
Gift Cards are a fairly radical approach to gift-giving. But they require
only a minor change in behavior to create a significant change in the world
around us.
A growing number of individuals and businesses seem to
agree. Like Roberts, TisBest is just
seeing the beginning and it’s going to continue as far out as we can see.
That’s pretty exciting. And I think it’s good for everybody.