Then I realize how bizarre this is. Here I am at TisBest’s office and I am wanting stuff. My family has more than one thermos and travel mug per person at home. I have no use for this stuff. But I nevertheless feel a remarkably strong desire to make it mine.
I have invested a large part of my life in building TisBest because I want to give people an alternative to gifts of “more stuff.” And yet this shiny new gift set (that I have no use for) captivates me at a deep level.
Very odd. I think about it for a few days, and I don’t have any great answers. I don’t know why I want to own shiny new things in a box that I have no use for. Is it hoarding? Is it the inevitable result of a lifetime consuming Madison Avenue output? Is it a simple lust for more? I wish I knew.